ABOUT
Globally, the beauty industry is strong and only getting stronger. Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025, and $784.6B by 2027. Rapid expansion through digital channels and the attraction of more customers willing to pay higher prices for higher quality. Bringing the carnival spirit, this year's BeautyFest Asia will celebrate the glory of playful beauty, inviting audience to express their playfulness through beauty and makeup: to learn and unlearn the definition of beauty and transform their own sense of unique self through each purchase and experience.
Globally, the beauty industry is strong and only getting stronger. Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025, and $784.6B by 2027. Rapid expansion through digital channels and the attraction of more customers willing to pay higher prices for higher quality. Bringing the carnival spirit, this year's BeautyFest Asia will celebrate the glory of playful beauty, inviting audience to express their playfulness through beauty and makeup: to learn and unlearn the definition of beauty and transform their own sense of unique self through each purchase and experience.
Rika Rahmawati
rika.rahmawati@idntimes.com
Marcel Hendrawan
marcel.hendrawan@idntimes.com