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BFA
BFA Surabaya

ABOUT

BFA Surabaya

Globally, the beauty industry is strong and only getting stronger. Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025, and $784.6B by 2027. Rapid expansion through digital channels and the attraction of more customers willing to pay higher prices for higher quality.  Bringing the carnival spirit, this year's BeautyFest Asia will celebrate the glory of playful beauty, inviting audience to express their playfulness through beauty and makeup: to learn and unlearn the definition of beauty and transform their own sense of unique self through each purchase and experience.

BFA Surabaya

Globally, the beauty industry is strong and only getting stronger. Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025, and $784.6B by 2027. Rapid expansion through digital channels and the attraction of more customers willing to pay higher prices for higher quality.  Bringing the carnival spirit, this year's BeautyFest Asia will celebrate the glory of playful beauty, inviting audience to express their playfulness through beauty and makeup: to learn and unlearn the definition of beauty and transform their own sense of unique self through each purchase and experience.

BFA Surabaya
BFA Surabaya
BFA Surabaya
BFA Surabaya
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BFA Surabaya
BFA Surabaya

Tak hanya produk kecantikan, Popbela Beauty Awards juga memberikan penghargaan terhadap public figure inspiratif dan berprestasi di bidang kecantikan. Pemberian penghargaan ini pun dimaksudkan untuk memberikan apresiasi kepada industri kecantikan Tanah air.

Beautyfest Asia
Beautyfest Asia
Beautyfest Asia

Presented by Popbela